SRK To Change Marketing with Jab Harry Met Sejal Mini Tails
Bollywood Badshah Shah Rukh Khan and director Imtiaz Ali, who are ready to introduce their next 'Jab Harry met Sejal' to the audience, are all set to change the marketing strategy for bollywood by introducing the idea to showcase what they calls 'mini trails' - a series of 30-second clips from the film which will be released first as introduction to the world and personalities of Harry and Sejal.
The first of these trails will be unveiled on Sunday in champions trophy final between India and Pakistan. When asked Shah Rukh said, "The whole idea of 'mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres."
The first of these trails will be unveiled on Sunday in champions trophy final between India and Pakistan. When asked Shah Rukh said, "The whole idea of 'mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres."
No comments